Trade Mark Webinar: Tips for reviewing and building an effective trade mark portfolio

Last week Partner, Caroline Brooks hosted a webinar on Trade Mark Webinar: Tips for reviewing and building an effective trade mark portfolio.

You don’t have to be the owner of a historic brand or a huge trade mark portfolio to benefit from a regular trade mark portfolio review. Almost all businesses have a brand name, and many have a logo, and they are likely to have built up a reputation in those brands that they will want to protect. Like reviewing insurance cover, it makes sense for every business to spend a little time every few years to make sure that the right protection is in place in the right territories for the right marks, in respect of the right goods and services.

In this bitesize webinar, Caroline covered:

• What you should register: marks, territories, goods/services, and how to prioritise
• Creating a tailored trade mark filing strategy
• Keeping your existing portfolio fit for purpose

This webinar was aimed at businesses who:

• Have a range of different branded product or service lines
• Export goods, or trade-in multiple jurisdictions
• Or just haven’t thought about registered trade mark protection yet or for a while

Resources:

• To read Caroline's article 'Great brands are always evolving – is their protection keeping up?' click here
• To download the Trade Mark Portfolio Review Checklist click here
• To watch the webinar, you can click the image below

Get in touch if you wish to discuss any of your findings or delve deeper into your strategy for trade mark protection.